What are project objectives?

What are project objectives?

Project objectives are what you plan to achieve by the end of your project. This might include deliverables and assets, or more intangible objectives like increasing productivity or motivation. Your project objectives should be attainable, time-bound, specific goals you can measure at the end of your project.

Project objectives are a critical element of project management—without them, you don’t have a succinct way to communicate your goals before and during the project, nor do you have a measurable way to evaluate your success after the project ends.