How Software Outsourcing Companies Can Truly Be Customer-Centric Businesses


Most companies claim that they are customer-centric businesses, which is a good thing since prioritizing delivering a high-quality customer experience as one of the top goals shows significant revenue generate. Research shows that “value chains are being reshaped—redistributing more than US$3 trillion to businesses that best anticipate the impacts”. CMOs and CIOs, therefore, are carefully analyzing their customer behavior and expectations to gain an edge in today’s competitive market.