PIM vs. PxM: 5 Things You Need to Know


Shoppers’ expectations are changing, both in B2B and B2C. As 98% of marketers believe that personalization advances customer relationships, it’s not surprising that digital marketing and commerce teams are constantly being challenged to design a smoother, more personalized product experience that attracts and retains customers. An IDC study predicts that by 2022, 35% of CX-focused organizations will have adopted “Commerce Everywhere” business models and generate 50% of revenue through contextual discovery experiences.