What's Hypercare and Why It Matters in Customer Support?
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Hypercare is the period of time immediately following a system Go Live where an elevated level of support is available to ensure the seamless adoption of a new system.
CRM
PIM vs. PxM: 5 Things You Need to Know
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Shoppers’ expectations are changing, both in B2B and B2C. As 98% of marketers believe that personalization advances customer relationships, it’s not surprising that digital marketing and commerce teams are constantly being challenged to design a smoother, more personalized product experience that attracts and retains customers. An IDC study predicts that by 2022, 35% of CX-focused organizations will have adopted “Commerce Everywhere” business models and generate 50% of revenue through contextual discovery experiences.
PIM is the new CRM
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We’ve been hearing this a lot at partner meetups, retailer conferences, from our customers, and even echoing down the hallways of our own offices.
What do people mean by “PIM is the new CRM”?