data analytics

What is the Data, Information, Knowledge, Wisdom (DIKW) Pyramid?

The DIKW Pyramid represents the relationships between data, information, knowledge and wisdom. Each building block is a step towards a higher level - first comes data, then is information, next is knowledge and finally comes wisdom. Each step answers different questions about the initial data and adds value to it. The more we enrich our data with meaning and context, the more knowledge and insights we get out of it so we can take better, informed and data-based decisions.

Creating analytics without data is like making bricks without straw

“Making bricks without straw” is an expression that comes from The Holy Scriptures. The Israelites needed straw to make bricks. If the Israelites had very little or no straw, they still had to make bricks. If you watch the film The Ten Commandments, you know which scene I’m talking about.

bricks_straw_analytics

If you ‘make bricks without straw,’ you try to achieve something without resources that are needed to do it. —the free dictionary.