In the modern ecommerce business world, websites list millions of products in various segments and categories. These products are listed in structured catalogs. Catalogs are assorted and flexible databases about products and services in the ecommerce business environment. Catalogs define, store, organize, manage, and retrieve the stockpiling and inventory information. Customer experience and sales conversion are largely dependent on the efficiency of the catalogs. Therefore, catalog management becomes a fundamental entity in the e-business environment.
Shoppers’ expectations are changing, both in B2B and B2C. As 98% of marketers believe that personalization advances customer relationships, it’s not surprising that digital marketing and commerce teams are constantly being challenged to design a smoother, more personalized product experience that attracts and retains customers. An IDC study predicts that by 2022, 35% of CX-focused organizations will have adopted “Commerce Everywhere” business models and generate 50% of revenue through contextual discovery experiences.