Digital marketing

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Putting Personas to Work in UX Design: What They Are and Why They’re Important

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It’s likely you’ve heard the term persona before, especially if you’ve worked in user experience design. Personas are a commonly used tool in UX design. At their core, personas are about creating products with a specific, not generic, user in mind. The usefulness of personas in defining and designing digital products has become more widely accepted in the last few years. Properly used, this tool is able to supercharge a designer’s work.

How to Create an Online Store For Your Business

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Starting an ecommerce business can be rather daunting, especially if you’re new to this sphere. Of the many decisions you have to make for your online business, one of the biggest is whether to start from scratch or use an ecommerce platform. In order not to get lost in the sea of existing tools and platforms, we’re here to help you consider three of the most popular ways to start selling online and choose the one that suits your business best.

4 Things to Consider When Determining your MQLs vs SQLs [Video]

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A Marketing Qualified Lead, or MQL, is someone that has essentially shown a deeper interest and engagement in your offerings, but isn’t yet ready to be considered an opportunity by Sales. On the other hand, a Sales Qualified Lead, or SQL, is a contact who is at a stage where they are ready to be followed up with directly by Sales.

The DevOps Engineer Job Explained: Why is This Role So Important?

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The right person for a DevOps engineer job should be well-versed in deployment automation, infrastructure automation, as well as version control.

Călin is one of Pentalog’s autonomous DevOps engineers. His passion for IT started at a very early age, and soon he became a full-stack development expert. When Călin realized that he can use his skills to help his team with quicker and more improved releases, there was no turning back; he knew that he had to pursue a DevOps engineer career.

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