The Japanese firm Rakuten operates internationally and is one of the world’s largest e-commerce companies. Their services range from online retail, to banking and payment services, to travel websites, online entertainment, and more. Rakuten is the number one online marketplace in Japan.Although their headquarters are in Japan, Rakuten has subsidiaries all over the world. Pentalog has had the pleasure of working with the Rakuten subsidiary in Bamberg Germany, which specifically focuses on providing online shopping services. In Germany, Rakuten is the third largest online market and is a serious competitor of Amazon.